In this category, the volume of data we are looking is very small and narrowed down to a specific category. This can be the right opportunity to use the CONDITIONAL KEYWORDS: CONTAINING ALL THESE KEYWORDS.
Also, while searching for leads the conversation is composed of general keywords but in phrases for example “looking for a web developer”, “any good mobile” etc.
For this purpose preliminary research is more important than in any other category. You need to exactly understand how people are searching for the product or services related to your business. The best tool to use would be the GOOGLE ad words because it gives you the list of relevant keywords searched made by the people.
Main Keywords: project management
Relevant: recommend, software
This time, the relevant keywords need to be put on CONTAINING ALL THESE WORDS.