Tracking products, services or campaigns is not that difficult but it tends to bring huge amount of data, which could be irrelevant for the purpose. It is hence important to bucket your dashboard based on different needs and create different dashboard for better data quality.
For example if I want to track MOBILE, SMARTPHONE or WEBSITE BUILDING etc. It is better to couple them with relevant keywords like price, cost, quotation, design, launch etc. Also most of the campaigns have specific tag lines of hash tags, which should be used in conjunction.
Main Keywords: Website Design
Relevant: cost, pricing, and quotation
Irrelevant: jobs, guidelines