The objective behind setting up the monitoring dashboard is critical. The whole keywords setup is going to be defined by these objectives. Some of the basic objectives are as below:
- To see the trend of the buzz for any brand.
- To track specific topic related to any brand like product, service or campaigns.
- To track general trend in the industry.
- To create research reports on any topic e.g. sports, celebrity, movies etc.
- To generate leads for your business.
Based on these objectives, you are going to receive different levels of volume. Hence it is important to get it right.