Purpose of setting up Monitoring Dashboard

The objective behind setting up the monitoring dashboard is critical. The whole keywords setup is going to be defined by these objectives. Some of the basic objectives are as below:

  • To see the trend of the buzz for any brand.
  • To track specific topic related to any brand like product, service or campaigns.
  • To track general trend in the industry.
  • To create research reports on any topic e.g. sports, celebrity, movies etc.
  • To generate leads for your business.

Based on these objectives, you are going to receive different levels of volume. Hence it is important to get it right.

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