Under the Settings section, you can select the location, languages and platforms from where you want to track the conversation.
Note on Location
Location targeting doesn’t work for channels such as Facebook, YouTube and Google Plus. Hence, when you enable location targeting you are provided with another option for tracking conversation from these platforms without location filter.
If you invert the Location Filter, it will track from the entire place besides the one listed. If you check box on Apply Location then you will not receive any conversation from Facebook, Google+ and YouTube.