How do I access COMPETITIVE analysis?

First of all, you need to add your competition’s Facebook Channel to your account.

  1. Go to INSIGHTS > Facebook Analytics
  2. Click on ADD COMPETITIVE ACCOUNT
  3. Provide the username or screen name of the Facebook Channel.
  4. Click on SAVE.

Once the channel is added, the system will start building your report it might take certain time based on the activity of your competition.

In order to do a comparison:

  1. Go to INSIGHTS > Facebook Analytics
  2. Click on the Facebook Channel whose Analytics you want to see.
  3. On the LEFT-HAND menu, Click on COMPARE

From the drop-down button, select your Facebook Channel and competitor's Facebook Channel. Choose the date range accordingly and CLICK on Compare.

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