How to I find out detail analysis about AUDIENCE?

Based on the followers and the number of people who are talking about your brand, you can access the demographic analysis.

  1. Go to INSIGHTS > Twitter Analytics
  2. Click on the Twitter Channel whose Analytics you want to see.
  3. On the LEFT-HAND menu, Click on ACCOUNT STATISTICS.  
  4. Scroll to THIRD ROW of the dashboard.

You can view the GENDER and AGE distribution of people talking about your brand.

  1. Go to INSIGHTS > Twitter Analytics
  2. Click on the Twitter Channel whose Analytics you want to see.
  3. On the LEFT-HAND menu, Click on TWEET STATISTICS.
  4. Scroll to THIRD ROW of the dashboard. 

Here you can find out:

  • What applications are people using the most to make the TWEET? (Device/Apps-Mention Source)
  • What are the general followers patterns of people reacting to your TWEET? (User profile for RTs/Mentions)
  • What is the general sentiment of the people’s reaction? (Reply Sentiment)
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