Virality is measured in terms of the number of reactions and reach your content receives. In the case of Twitter, it's basically the number of Mentions and ReTweets your Tweet’s receives. This ultimately leads to the higher reach of your content.
- Go to INSIGHTS > Twitter Analytics
- Click on the Twitter Channel whose Analytics you want to see.
- On the LEFT-HAND menu, Click on TWEET STATISTICS.
- Scroll down to the bottom of the dashboard.
The TOP RETWEETS section provides the list of top tweets, which have received the maximum number of ReTweets. You can view the REACH and IMPRESSION of the Tweets.
REACH measures the number of people the Tweets has reached and IMPRESSION measures the number of times people have seen the tweets.
In order to see the details of your IMPRESSION and REACH of all your TWEETS, Click on TWEET ANALYTICS.