How do I measure Engagement?

There are multiple ways of looking at your Engagement on Facebook starting with the Simplify360 ENGAGEMENT SCORE. This score is calculated based on the number of LIKEs, COMMENTs and SHAREs that you receive. The score is updated at least once in a week to reflect your Facebook Activities. It ranges from 0 to 100. 

ENGAGEMENT SCORE more than 50 is an indication of a good engagement on Facebook. 

The Second way to measure your Engagement is to look at your daily trends of Likes and Comments. This indicates how your fans are responding to your UPDATES on day-to-day basis. 

  1. Go to INSIGHTS>Facebook Analytics
  2. Click on the Facebook Channel whose Analytics you want to see.
  3. On the LEFT HAND menu, Click on PAGE STATISTICS

The first graph OVERALL PAGE ACTIVITIES shows you the daily Likes and Comments. You can change the date range by selecting different dates from the DATE RANGE select button on the Top Right Hand Side.

You can select on the LEGENDS to hide/unhide the data points for different metrics.

The second way is to access the ADVANCED Response Analytics:

  1. Go to INSIGHTS>Facebook Analytics
  2. Click on the Facebook Channel whose Analytics you want to see.
  3. On the LEFT HAND menu, Click on ENGAGEMENT AND RESPONSE.
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