How do I access Competitive analysis?

First of all, you need to add your competition’s Twitter Channel to your account.

  1. Go to INSIGHTS > Twitter Analytics
  2. Click on ADD COMPETITIVE ACCOUNT
  3. Provide the username or screen name of the Twitter Channel.
  4. Click on SAVE.

Once the channel is added, the system will start building your report it might take certain time based on the activity of your competition.

Now, you can click on your COMPETITOR’s ACCOUNT and view its complete analytics.

In order to do a comparison:

  1. Go to INSIGHTS > Twitter Analytics
  2. Click on the Twitter Channel whose Analytics you want to see.
  3. On the LEFT-HAND menu, Click on COMPARE

From the drop-down button, select your Twitter Channel and competitor's Twitter Channel. Choose the date range accordingly and CLICK on Compare.

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