Channels: This means social networking profiles like your Twitter profiles, Facebook pages, LinkedIn Groups, YouTube Channel etc.
Keyword Profiles: In Simplify360, you can track social web based on keywords & channels. You can define these keywords and different filters in the Listen modules. This set of configuration, which you make to track social web, is called Keyword Profiles.
Admin: This level will have access to all the functionality of the system. They are almost like Owner of the account.
Member: This level will not have access to create or delete anything in the system. But they will be able to respond and publish using the system.
Viewer: This level will have access only to dashboards so that they can view the analytics. They cannot engage or do anything else.
For larger members, you can group users into separate teams. But one member cannot be in more than a single team except for the owner.